5 Ad Copy Tips (with Examples) To Boost Ad Engagement

This article covers 5 important tips to boost engagement in your ads and provides examples to guide you in implementing these strategies.

If you’ve stumbled upon this blog, you’re probably curious about how to spice up your ad copy! Whether you’re writing for Facebook, Google Ads, or any other paid platform, these insights can help you integrate new ideas into your ads, catch the eye of more users, and improve overall engagement. When applied correctly, these tips should increase clicks, boost CTR (click-through rate), and consequently lead to more conversions.

While these tips might not be the revolutionary solution you’re looking for if your ads aren’t performing, they are a great place to start.

1. Ask Questions

Humans are naturally curious. Engage your users by posing a question that encourages them to take action. Instead of simply telling them what to do, spark their curiosity with a question.

Examples:

• Are you looking for a new date night spot? Join us for dinner at Nelson’s Steakhouse for a luxurious dining experience.

• Is your child an aspiring musician? Our summer camp offers a session dedicated to cultivating young talent. Reserve their spot today!

• Can you believe how long it’s been since your last hair appointment? Hair Wig Salon is now accepting new clients.

2. Use Stronger Vocabulary

Users quickly become bored with repetitive diction in advertisements. When we encounter the same words too often, we stop noticing them. For example, think of your nose—it’s in view every time you open your eyes, but your brain registers it only when someone points it out! Use compelling vocabulary that grabs attention and makes your ad copy stand out. Choose words that are familiar but not overused.

Examples:

• Attractive

• Imagine

• Majestic

• Abracadabra

3. Utilize Lists

In our fast-paced world, users want information quickly and in an organized format. This blog, for instance, is structured into sections based on each tip, making it easy to navigate. Lists allow users to skip to the most relevant parts for them.

Examples:

• You’ll love the additions to the 2024 Backyard BBQ Ultimate Fundraiser happening THIS WEEKEND! This year we’ve included:

  • Face Painting 🎨

  • A 20-Foot Bouncy House 🏠

  • Fresh Squeezed Lemonade 🍋

  • And Much More!

• Don’t miss this event—join us on the 14th! Get your tickets now! 🎟️

4. Experiment With Emojis

Emojis can enhance almost any ad copy! They’re a fun and easy way to grab users' attention. Depending on your audience, you can use emojis like ✅ to highlight benefits. However, be cautious not to overuse them, as this might confuse some users. When used appropriately, emojis can effectively reinforce key messages.

Examples:

• For All Your Pet’s Needs 🐈🐇🐕

• 🔥 Heat Wave 🌊

• Free Nail Art with the Purchase of a Manicure 💅

• You Can Make a Difference 💫

Remember, ad copy is just one element of a larger strategy. To be effective, your ad must reach the right user, in the right place, at the right time. This involves ensuring high-quality assets, correct dimensions, targeting the right audience, choosing the right platform, and considering many other factors.